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Hey you I wanna tell you about a friend. He’s one of the most street-smart people I know.

He could negotiate a middle eastern shopkeeper to sell him his entire shop if he wanted to. Do you know how hard it is to negotiate with Middle Eastern shopkeepers?!

And he’d do it with a smile knowing this was kind of just going to happen no matter what. I loved watching that I always thought there’s so much to learn

This one day he tell me he’s dropping his resume at a couple of companies he’d applied for. But he’d left his resumes in his bag which was at my house

So I rushed to mine, scrambled to get his bag, took the bus (could’ve taken the Uber but we’re scrappy uni students). On the way I think to my self, surely this guy has something interesting on his resume.

So I take it out of the bag and felt something was off about it. Physically off. Yeah didn’t make sense to me either. Anyways I read it and thought it was a pretty average resume.

Didn’t think much of it and luckily made it in time. A couple of days pass by…then he calls me out of nowhere telling me he got the job. I asked which company said yes.

He said all of them. I couldn’t believe it. After a lot of convincing (I had to buy him lunch) he told me his secret.

He printed his resume on a paper that was HEAVIER than a normal A4 size paper

Recruiters would flip through a pile of resumes and—thunk—his would stand out.
It was a silly hack, but here’s the point: he got noticed.

Most people never get noticed. And that’s the same problem with cold emails.

So this week i’m going to talk about how people have stood out in cold emails