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hello hello

have you been cold emailing?

if you have and haven’t gotten responses yet, this might be why

you see 80% of emails don’t get replied to. well, 80% of FIRST emails.

the key to getting replies is following up. but there’s a fine line between being persistent and being pushy

the different is being playful in your approach.

so this post is about how to follow up persistently without being pushy

btw (like other posts) this post is drafted based on feedback I get from you.

proof:

reply and let me know if you want to join our whatsapp group where we share cold email drafts, get feedback etc.

alright enjoy :)

1 Cold Email That Worked

this is the cold email that sam parr (now multi millionaire) used to send to get founders of top companies to speak at his conference.

his real magic was in following up, i’ll show you why

the follow up:

2 Reasons Why

🧊 this is where most people quit (and winners win)

big shots get hundreds of emails daily - they'll ignore you, not because you suck, but because they're drowning.

when i started, i thought following up was nagging but I was wrong. busy people need multiple touches to remember you exist. most sales happen after the 7th or 8th touchpoint when doing cold email outbound.

okay so here’s the magic - always give them an easy out: "if this isn't a priority right now, no worries - still a huge fan of what you're building"

done right, you can send 7-10 emails over a few weeks without being pesty.

see how sam said “can’t blame me for swinging for the fences…” instead of “hey just following up to see if you had a chance to look at my email”

🧊 follow up with answers to their objections.

when you’re doing sales you always have a bunch of bonuses or discounts to offer to tackle your prospect’s objections.

but you never reveal them upfront, or in this case, in the first email.

so think about what objections they might have for your first email. and then follow up to help them overcome that.

in this case, sam’s prospects would probably be thinking if his conference is legit and if other big shot CEOs are going to be speaking there. that’s exactly what sam follows up with.

3 More Cold Email Tips

🧊 personalization - notice how even the first email is super personalized? “followed you since charlie rose” and the “PS” section. that gets passed the first filter in your brain that this email is sent by an actual human

🧊 no other way to say this but being different aka being you > being ‘better’.

🧊 you can’t follow up if you don’t have first emails. i promise, you can be sending 5x the cold emails you’re sending rn.

Btw if you’re new, we have a Whatsapp group to share cold emails + get feedback if you’re interested.

And if you’re in a season of cold emailing you might want to see all the cold emails in the Hall of Fame here.

I hope one day I can feature you there.

P.S - Know anyone who’d benefit from this email? Please do forward the email. Anyone new can subscribe to cold emails hall of fame here :)

How was today’s edition? I’m not just asking for the sake of asking. I really do wanna know so hit reply and let me hear it (I read every email).