Cold email ft. my brother

Time to break the fourth wall here.

S my brother is a freshman at UofT - and like any other freshman, he’s looking for a summer internship.

Well I guess that’s just everybody these days.

So here’s how I’m helping him land it through cold emailing. I want to show you the full step-by-step process so you can too.

Btw this process works the same across getting B2B clients, investors’ attention, applying for jobs. The principles are the same.

So I’m straying away from the 1-2-3 format just for this post.

Lets see how it goes.

Alright so here’s the situation:

My younger brother wants to do an internship in finance.

But he doesn’t have 10 case comps under his belt or a family relative at any of the big banks (I would know!)

Which I’d say is most students. So how does he convince someone to give him an internship?